We say it. We shout it. We design and develop for it.
Attention spans continue to get shorter.
While 60 seconds used to hold our attention during an online video, then it became 15 seconds, now we are looking at 2-7 seconds before a finger may swipe ahead in the video or bail by swiping, "NEXT!"
In almost all Lovage Website advisement - we will recommend SCANNABILITY.
When prospective talent or customers hit your website - they are going to look for a moment then wheeeeeee! scroll (especially on mobile, where they can "price is right" quick scroll, FAST!).
They will stop as relevant media catches their attention.
What do you want your website visitors to see? What should pop out most?
BASICS OF WEBSITE SCANNABILITY for your visitors' ease of use:
YOUR COMPANY'S OFFERING(s)
No mysterious language, no heavy lingo - this is especially important on your homepage.
YOUR BUSINESS WEBSITE MENU
Concise, obvious, no "clever" naming - don't confuse or irritate with wrong clicks.
YOUR BUSINESS WEBSITE NAVIGATION
Control it. Create clear paths vs many confusing, bounce-around choices.
We're done!
(How long did it take you to get the gist of this post? 30 seconds? 15?)