A MAP, A PATH, A GUIDE...
WITH A WEBSITE MENU - CLEAR DIRECTION IS YOUR FRIEND.
AS WE EMBRACE 2022 - THIS IS HAS NEVER BEEN MORE IMPORTANT!
You know that feeling... Standing in the detergent or cereal aisle at a big box grocery store frozen with indecision because there are just too many dang choices?! And so many similar ones, at that? Analysis Paralysis.
This is the feeling you want to AVOID giving your website visitors.
Lead them. Navigating your website via a brief top menu offers obvious, quick choice.
Even enterprise e-commerce (Amazon, Target, etc) websites offer only a few, basic dropdown options via minimal top menu options catering to the CORE top paths a visitor is most likely to take.
Sure, you may offer ten variations or a niche product that a few people will be interested in but let those things be deeper down a path.
The Best Thing You Can Do For Your Modern Website Menu, in 2022, is KEEP IT SIMPLE and KEEP IT SHORT.
Don't guess - look at your 2021 data. Look at your 2020 data, in comparison. Grab your analytics from the past year and see what pages people navigate to and spend the most time on. If you have data on conversions - pay especially close attention to the page navigation path which leads to those.
Based on that data, your menu options should only include the top-visited pages. Then from THOSE pages, further navigate to specifics, more detail, etc.
Don't have analytics or data? Your most attractive website pages, in 2022, are likely Services, Portfolio, and Team/About. Whatever you may call those, in your world.
Why have a honed navigation menu on your website for 2022?
1. Control the Visitor Journey
2. Note Short Attention Spans
3. Lost or Frustrated Website Visitors Will Bounce
A website visitor confused by too many menu options may get lost or irritated on your business website which will not only stall sales, it will also create negative association and loss of momentum for your brand.
Purposeful website navigation paths via your 2022 Website Menu will provide allure, education, and (most importantly!) encourage visitors to take that next step with you.
A website's strategically-designed menu offers intuitive navigation and a smooth customer experience!
For most business websites, visitors are going to click around, very quickly, through the below website pages:
LOCATION ensures they are looking at the correct company
EXPERTISE website visitors can trust your work
SERVICES how your business offerings can help the customer, specifically
CONNECT allow your website visitors to easily get in touch
The above 4 goals should be considered for your focused website menu and navigation path when deciding what will be in your main website menu on your 2022 website.
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