YOUR WEBSITE VISITORS DON'T CARE ABOUT YOU.
THEY CARE ABOUT HOW YOU CAN HELP THEM.
What does that mean?
It means considering what your customer / client's problem(s) or want(s) is (are) and communicating that you know what those are, understand them, and have the tools/products to help them.
How do we translate that to the messaging aka marketing language on your website?
These are a few guidelines we use:
HEADINGS and SUBHEADINGS Your Customers' Problem(s)
BODY TEXT Meet Them At Their Lingo Level (not yours)
BE CLEAR, BE SPECIFIC Cute or Clever should be used sparingly in descriptions
PUT YOU DEEPER IN THE SITE In Menu, at end of list; Upon scroll, lower in feed
By adjusting to the above, you have put your customer/client's needs first and foremost.
Need help refocusing your website marketing and navigation to best serve your clientele? We are here, exactly for that: HOW IT WORKS.
